A Perry launches new market leading black antique ironmongery range

Reinforcing its long established West Midlands roots, A Perry & Co (Hinges) Ltd, a leading independent, family-owned British manufacturer and supplier, is introducing Old Hill Ironworks, a high-quality door furniture range which specialises in black antique ironmongery originating from the heart of the Black Country.

The products are designed to appeal to consumers through their premium components, superior finish, 12-year mechanical guarantee plus pricing which potentially delivers higher profit margins for distributors and stockists.

Endorsing the company’s commitment to excellent standards, Old Hill Ironworks has been salt spray tested for a market leading 700 hours to guarantee its extended reliability. Staying true to A Perry’s traditions of quality manufacturing, Old Hill Ironworks is created using high-quality malleable steel which makes it more flexible and less brittle and likely to break. With a protective inner coating and a strong, robust UV colour fast 'first use' outer coating, the range offers a superior industry leading finish.

The high-quality innovative products are the result of precision engineering and are designed to bring an elegance and style to every doorway, satisfying the market’s strictest requirements. The collection includes lever handles; mortice knobs; pull handles; gate furniture; front door fittings; window fittings; cabinet hardware; tee hinges and hinge fronts.

Ian Dunnaker, company director, says, "The name of the range is a tribute to the early days of the company, which started over four generations ago at the ironworks in Old Hill. The style and elegance of the Old Hill Ironworks range lies in the attention to detail we have taken in designing this durable range which will stand the test of time. The malleable cast iron we chose to work with has the best shock resistance and is ductile, making it the ideal material to work with. In addition, the product’s stainless-steel mechanism allows for a softer and more progressive lever operation. We are confident that our offering will enable distributors to benefit from increased sales and higher profit margins."

A trade only supplier, A Perry & Co is challenging industry standards by investing in and creating professional merchandising and POS options to complement the door furniture range. These include merchandiser stands, display boards, handle plinths, posters featuring lifestyle imagery and entrance decals, all designed to help the distributor gain sales. Perry is also offering great dealer incentives, with distributors encouraged to contact Perry to see what great offers they can benefit from.

Endorsing Perry’s ‘green’ commitment, the range has new eye-catching, retail and user-friendly packaging, which is recyclable and reusable. Underlining the company’s commitment to its distributors, Perry will also supply the leads generated from advertising and PR and will offer technical support to retailers and their customers, assisting, if required, to gain large complex contracts and orders.

For more details, visit www.oldhillironworks.co.uk.